So be cautious about directly pitching your products or services. Just don’t forget that hard sells can be a turnoff on social media. Posts appear on your company page and in the news feed on the homepage of each of your followers. The other way to attract followers is to consistently post interesting relevant content-industry news, advice articles, videos, presentations, documents, guides, etc. You should also respond to the comments you receive, except for spam. And you can participate in LinkedIn groups to showcase your expertise, increase your knowledge and make connections that will increase your following.ĭon’t hesitate to network online, for example, by adding comments under certain publications on other pages that you feel are relevant. You should also encourage employees, family and friends to follow your page and share your content with their networks. Also, you should add a “Follow” button to make it simple for visitors to click and follow your company page. Once your page has been built, you can start promoting it by linking to it from your other marketing channels-such as your website, email, newsletters and blog. If writing is not your strong suit, consider hiring a professional to produce great copy describing your company and offerings on LinkedIn (and other social media sites). Make sure to use keywords that will bring the right kind of visitors to your page when they search the LinkedIn site. Feature great writingĬraft a clear, engaging company profile. Use bold, engaging visuals that show your company in the best light and reflect your branding and value proposition. Help your company to stand out by creating attractive banners for your page.
Exploreīefore you create a company page, or improve an existing one, spend some time researching best practices and looking at examples of great and not-so-great small business pages from your industry and elsewhere. Here are seven steps you can follow to set up and optimize your company’s LinkedIn page.
To get the most out of your page, you’ll need to invest some time and effort to create a complete and attractive page that builds an engaged community of LinkedIn followers. It’s free to set up a LinkedIn company page where current and prospective customers as well as your employees can follow your content and share it with their followers. Growth & Transition Capital financing solutions Kauffman Fellows Program Partial Scholarship Venture Capital Catalyst Initiative (VCCI) Industrial, Clean and Energy Technology (ICE) Venture Fund
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